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The eye witness said .... wants to share a few tips with regard to the definiation of marketing. There are many definitions out there, and by all means does this definition claim to be the ultimate definition.
I have been struggling for some time to get the real definition of the Marketing. If one searched the internet, alot of them flushes right into your face, some times you get overwhelmed or just too lazy to read through. But reading one of the books by Horan and van der Westhuyzen (1998) in their book entitled Marketing Strategy explains that "marketing is a process of planning and excution of concept, the price, promotion and distribution of ideas, goods and services with the purpose of developing trading rtransactions which will satisfy individual as well as organisation objectives". This is quite interesting.
I wonder what you readers can say about Marketing. It is nice to share ideas. The Eye Witness Said ....

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