Google has long been at the forefront of incorporating artificial intelligence (AI) into its advertising operations. The company has leveraged AI to offer more targeted and relevantads to users , improve ad performance, and streamline the process of buying and selling ads. In this article, we will explore how Google uses AI in its ad campaigns. Targeted Ads: One of the key ways Google uses AI in its advertising operations is to deliver more targeted ads tousers . The company collects vast amounts of data on users, including their search history, online behavior, and demographic information. This data is used to create detailed user profiles, which are then used to deliver ads that are relevant to the user's interests and preferences. For example, if a user frequently searches for information about travel, Google might serve that user ad for travel-related products and services, such as flights, hotels, and tours. Similarly, if a user frequently visits websites that sell sports ...
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